Blue360 limits its liability to keep risks reasonable and fair for both the client and the agency. This means that in case of disputes or issues, Blue360’s responsibility is capped, and certain exclusions apply. This article explains our limitation of liability policy in simple language.
Liability Cap
- Blue360’s maximum liability is limited to the total fees paid by the client for the specific project or service
- If multiple projects are involved, the cap applies separately to each project
- Refunds or claims cannot exceed the amount actually paid by the client to Blue360
- This limitation ensures risks are proportionate and manageable for all parties
Exclusions from Liability
- Blue360 is not responsible for indirect, incidental, or consequential damages such as loss of revenue, business opportunities, or reputation
- No liability is accepted for failures or restrictions caused by third-party platforms such as Google, Meta, hosting providers, or payment gateways
- Blue360 is not responsible for delays or failures caused by client inaction, late approvals, or missing information
- No liability is accepted for misuse of deliverables by the client or third parties
- Blue360 cannot guarantee uninterrupted services due to factors beyond our control such as server outages or force majeure events
Why This Policy Exists
- Protects Blue360 from unlimited legal or financial exposure
- Keeps project pricing affordable for small and medium businesses
- Aligns with industry standards for digital marketing and IT services
- Encourages clients to use proper safeguards such as backups and licensed assets
Client Responsibilities
- Understand and accept that outcomes such as SEO rankings, ad performance, or sales are not guaranteed
- Use deliverables only within the scope of the agreement and licensing terms
- Provide timely approvals, payments, and accurate information to avoid project risks
- Maintain independent backups and disaster recovery plans for business continuity
FAQs
Q: What is the maximum liability of Blue360 in a dispute?
Blue360’s liability is limited to the total amount of fees you have paid for the specific project in question.
Q: Will Blue360 cover losses such as missed sales or revenue?
No. Indirect or consequential losses such as lost revenue, reputation, or opportunities are excluded.
Q: What if a third-party platform like Google suspends my account?
Blue360 is not responsible for third-party platform decisions. Clients must comply with those platforms’ policies.
Q: Can Blue360 guarantee uninterrupted website uptime?
No. Uptime depends on hosting providers and other third-party systems outside Blue360’s control.
Q: Why is liability capped?
Capping liability keeps risks proportionate, protects both parties, and ensures project pricing remains reasonable.