At Blue360, we follow a structured approval process to keep projects moving smoothly. To avoid unnecessary delays, we also apply a deemed approval policy. This ensures that if clients do not respond within the agreed time, work can continue without disruption.
Approval Process at Blue360
- Drafts, designs, or content are shared through email or the Blue360 CRM
- Clients are expected to review and provide feedback within the specified time frame
- Feedback should be clear, consolidated, and provided by the designated decision maker
- Once approval is given, the work moves to the next stage and revisions after that may be treated as change requests
Deemed Approval Policy
- If no response is received from the client within five working days, the shared draft or deliverable is treated as approved
- This applies to design drafts, content calendars, reports, and other project milestones
- Deemed approval helps prevent projects from getting stuck due to lack of timely response
Why Deemed Approval is Important
- Delays in approvals directly affect delivery timelines
- Multiple stakeholders often cause conflicting feedback, which slows progress
- Deemed approval provides clarity for both parties and ensures accountability
- It balances client flexibility with Blue360’s need to deliver projects on time
Client Responsibilities
- Assign one decision maker to handle approvals and feedback
- Respond within the given timeline to avoid deemed approval
- Provide clear and final feedback instead of piecemeal comments
- Understand that changes requested after approval may require additional cost and time
FAQs
Q: What happens if I do not respond to a draft within five days?
A: The draft is treated as approved under the deemed approval policy, and the project moves forward.
Q: Can I request changes after deemed approval?
A: Yes, but such changes may be treated as out of scope and could involve additional cost and time.
Q: Does deemed approval apply to all services?
A: Yes. It applies to websites, social media calendars, ad campaigns, reports, and other deliverables.
Q: Will I be reminded before deemed approval applies?
A: Yes. Blue360 sends at least one reminder before applying deemed approval, but final responsibility lies with the client.
Q: Can I extend the approval window if needed?
A: Yes. If informed in advance, the review period can be extended by mutual agreement.