Blue360 integrates analytics and tracking tools such as Google Analytics 4 (GA4) and Meta Pixel to help clients measure website performance and marketing campaigns. These tools provide valuable insights but also come with privacy responsibilities. This article explains how Blue360 sets up tracking, what data is collected, and what responsibilities clients have when using these tools.
How Blue360 Sets Up Tracking
- Implements GA4 and Meta Pixel on client websites as part of SEO, ads, or marketing packages
- Configures standard events such as page views, conversions, form submissions, and purchases
- Links analytics accounts to client-owned Google or Meta accounts whenever possible
- Provides dashboard access to clients for direct visibility of data
- Ensures tracking codes are installed securely without exposing sensitive credentials
What Data Is Collected
- Basic website usage information such as device, browser, pages visited, and time spent
- Conversion data such as form fills, button clicks, or transactions
- Campaign attribution data to measure ad performance
- No direct storage of sensitive personal details like passwords or payment information
- Data collection is subject to Google and Meta’s own policies and terms
Blue360 Responsibilities
- Install and configure analytics tools correctly based on project scope
- Ensure only authorized team members access client analytics accounts
- Advise clients on how to interpret reports and make business decisions
- Comply with the DPDP Act 2023 by handling only necessary data for campaigns
- Assist with troubleshooting tracking issues if they arise
Client Responsibilities
- Own and maintain the Google Analytics and Meta accounts where possible
- Ensure your website displays a clear privacy policy explaining use of cookies and analytics
- Obtain user consent for cookies or tracking where legally required
- Do not misuse analytics data to target or store sensitive personal information
- Retain backup access to all accounts and properties created under your name
Limitations
- Blue360 cannot control or change how Google or Meta use collected data
- Blue360 does not guarantee 100 percent accuracy of third-party analytics platforms
- If an account is suspended or disabled by Google or Meta, Blue360 is not liable
- Data retention and reporting depend on the client’s account settings with each platform
FAQs
Q: Who owns the analytics accounts created for my project?
Where possible, accounts are created under the client’s ownership. Blue360 only manages access for configuration.
Q: Does Blue360 store or sell analytics data?
No. Data is collected and stored by Google or Meta directly. Blue360 only configures and interprets the data.
Q: Do I need a cookie banner on my website?
If you use GA4 or Meta Pixel, a cookie or tracking consent banner is recommended to comply with the DPDP Act and global best practices.
Q: Can Blue360 guarantee campaign success based on analytics?
No. Analytics provide insights, but results depend on many factors including budget, competition, and strategy.
Q: What should I do if I lose access to my analytics accounts?
Contact Blue360 support immediately. We will help recover access if the accounts were created through us.