At Blue360 Digital Marketing Agency in India, our goal is to make digital marketing services transparent, structured, and easy to understand. To achieve this, we divide our offerings into predefined service packages – Standard, Premium, and Enterprise. Each package is carefully designed with inclusions and exclusions, along with clear pricing.
In addition to these predefined tiers, we also support custom project-based solutions for businesses that have unique requirements outside our package scope. However, we do not offer performance-based pricing models, as they often create confusion and unrealistic expectations in the Indian business environment.
Why Blue360 Uses Predefined Packages
Many Indian startups and small businesses struggle with marketing partners because of unclear scopes, hidden costs, and scope disputes. Blue360 solves this with predefined packages that bring:
-
Clarity: Each package lists what is included and excluded.
-
Affordability: Pricing is designed for Indian SMB budgets.
-
Scalability: Businesses can move from Standard to Premium or Enterprise as they grow.
-
Transparency: Invoices, GST, and deliverables are tied directly to package terms.
-
Accountability: Deliverables are tracked against package commitments.
The Three-Tier Package System
Standard Package
-
Designed for startups and early-stage businesses.
-
Focuses on essentials such as a basic website, starter SEO, or initial social media presence.
-
Best suited for businesses testing digital marketing with limited budgets.
Premium Package
-
Built for growing small businesses.
-
Includes advanced features like ongoing SEO, professional website design, active social media management, and targeted ad campaigns.
-
Ideal for businesses scaling operations and seeking regular customer acquisition.
Enterprise Package
-
Designed for ambitious brands and enterprises.
-
Covers full-service solutions such as advanced websites, eCommerce integrations, performance marketing campaigns, and AI-driven automation.
-
Includes priority support, detailed reporting, and dedicated account management.
Custom Solutions
Not every business fits neatly into a predefined package. For these cases, Blue360 offers custom project-based solutions.
-
Project-based billing: Pricing depends on project scope and deliverables.
-
Flexibility: Covers services such as unique integrations, advanced automation workflows, or special campaign strategies.
-
No performance-based models: We do not tie fees to “results only” models such as pay-per-click commissions or revenue-sharing agreements. Instead, we work on defined deliverables with accountability.
How Clients Choose the Right Package
-
Select Standard if you need a basic online presence with limited but essential features.
-
Choose Premium if you want consistent digital marketing support and growth-focused features.
-
Opt for Enterprise if your brand requires large-scale solutions with advanced integrations.
-
Request a custom project if your needs fall outside predefined scopes.
Why This Approach Works for Indian Businesses
The Indian business environment values clear pricing and accountability. By offering predefined packages and project-based solutions, Blue360 ensures:
-
Predictable pricing without hidden charges
-
Easy comparison between service levels
-
Flexibility for startups, SMBs, and enterprises
-
Compliance with Indian laws and tax requirements
-
Reduced risk of disputes due to unclear scopes
FAQs
Q: Can I mix features from different packages?
A: Yes, but such requests are treated as custom projects and priced accordingly.
Q: Are advertising spends or third-party tool costs included in packages?
A: No. Ad budgets, hosting, and third-party subscriptions are billed separately to the client.
Q: Can I switch packages later?
A: Yes. Upgrades or downgrades can be made. Changes apply from the next billing cycle.
Q: Why doesn’t Blue360 offer performance-based pricing?
A: Performance-based models often lead to disputes, unrealistic expectations, and conflicts. Blue360 works only on predefined deliverables or project-based scopes for clarity and fairness.
Q: Does every service at Blue360 follow this package model?
A: Yes. All core services – website design, SEO, social media, ads, maintenance, and automation – are structured as Standard, Premium, and Enterprise. For unique cases, project-based billing applies.